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Basic Rules for Business Start-Up

Every Home Business Needs Marketing — FREE download

Home Business Topics:

Rule 1: believe in your product the you want to market
Rule 2: be prepared to make an initial investment
Rule 3: develop your personal commitment
Rule 4: develop the marketing skills to succeed
   
Other Info: why start a home business
Other Info: download market planning model
   
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Rule #1: Believe in the Product You Will Be Marketing

First Step:

  • you need to find the product and/or service that works for you. There are hundreds of home business opportunities to select from. Finding the right program will take some research and personal assessment.

The Research:

  • Be prepared to invest the time and money researching and testing different home business opportunities. Your tests should include the product, the marketing support, the income opportunity, and other items of interest in order to make a successful home business assessment.

    Testing Parameters:

    Level of Income
    the amount of income that can potentially be earned

    Type of Income
    how the income is earned — type of sales

    Work Effort
    the amount of work required to be successful at this home business

    Product
    description of the product or service

    Type Marketing
    type of marketing that you will need to do to be successful at this home business

    Sales Support
    type of sales support provided by the manufacturer or vendor

    Setup Costs
    the cost to setup this type of home business

    Requirements
    other requirements or equipment needed for this home business

    Getting Started
    steps required to get started in this home business


  • You should complete a similar assessment before investing any money in a home business.

    You may find that "cold calling" may not fit your personal ability to be successful with this type of home business.


  • You should also complete an outside review of the company or home business before investing any money.

    There are fraudulent scams that take your money and give you nothing in return.

    See our case study at our affiiate site as an example: click here

    Places to check:
    Better Business Bureau
    Your State of Attorney's office: click for government directory

    Become familiar with Internet fraud and scams:
    10 most popular dot-con schemes
    protecting yourself from Internet fraud

Rule #2: Be Prepared to Make an Initial Investment

Almost all home businesses that we have reviewed require an initial investment ranging from $500 to $3,000 or more.

This fee is for start-up kit and licensing. There may be additional fees charged by the vendor for stationary, business cards, setting up a web site, call servicing, and other marketing support materials. Make sure you understand the total cost before making a commitment.

Your other costs will include your "virtual home office": computers, telephone lines, fax machines, furniture, etc.:
view our Home Office Setup for information


Avoid those Internet ads that claim fast, "stay-at-home" income without little investment and time.

Think about it. If these ads were true, wouldn't everyone jump into the "fast, easy income" game? Home Business ads that claim fast, easy money with little investment and time are generally online scams and frauds.

Before you invest any money into a business, double check the reliability of the home business and their claim.

Places to check:
Better Business Bureau
Your State of Attorney's office: click for government directory

Become familiar with Internet fraud and scams:
10 most popular dot-con schemes
protecting yourself from Internet fraud

Where Do I Get the Initial Investment?

Rule #3: Develop Your Personal Commitment and Growth

Becoming a successful business person may require a character change.

In other words, you need to be more disciplined physically, educationally, socially, and spiritually to achieve the success you need.

Let us demonstrate how these 3 Ingredients can help achieve success:

  1. Planning:
    learn to develop a planning model for establishing goals and objectives

  2. Discipline:
    develop the character traits that will help achieve your plan with increased motivation and self-esteem

  3. Execution:
    put your plan to action with scheduled timetables and achievement tasks

    you can download FREE these 3 Ingredients of Success

You might also consider taking some self-assessment tests to determine your aptitude and character for succeeding at the right home business:

Rule #4: Develop the Marketing Skills to Succeed

 
The success of any business strategy requires a keen understanding of market planning, segmentation, and execution.
  • Link to our Market Planning Model for a quick review:
    copies of the Marketing Model are available FREE

    What's needed for a successful marketing plan:
    1. situation analysis
    2. segmentation studies
    3. marketing research
    4. strategy planning
    5. implementing the 4 P's:
      • product development
      • distribution (e-commerce)
      • pricing
      • promotion

      If your home business plan requires some help, view our network of marketing and operation professionals:
      visit nBuySell Associates business services
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